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Airdrop

It is essentially a marketing tactic that is commonly used by a number of startups in order to build hype as well as increase the popularity of particular cryptocurrency produce (such as a coin, platform, etc). Most airdrop campaigns make use of the same formula, i.e. they provide their users with tokens in exchange for simple tasks such as sharing certain information, onboarding new recruits, facilitating additional referrals, etc.

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